History of the Oscars

History of the Oscars • The Academy Awards are voted on by members of the American Academy of Motion Picture Arts and Sciences (AMPAS) • Recognizes excellence of professionals in the film industry, including directors, actors, and writers • One of the most prominent award ceremonies in the world and is televised live in more than 200 countries annually

History of the Oscars • The first Academy Awards ceremony took place out of the public eye during an Academy banquet at the Hollywood Roosevelt Hotel • 275 people attended the May 16, 1929 dinner in the hotel’s Blossom Room • Ticket price was $5 • 15 statuettes were awarded at the first ceremony for cinematic achievements in 1927 and 1928 • The first Best Actor winner was acclaimed German tragedian Emil Jannings

History of the Oscars • There was little suspense when the awards were presented that night: the recipients had already been announced 3 months earlier • Until 1940 Academy kept results secret until the ceremony but gave a list in advance to newspapers for publication at 11 pm on the night of the Awards • Converted to the sealed-envelope system in 1941 when the LA Times published the names of the winners in its evening edition – which was readily available to guests arriving for the ceremony

History of the Oscars • Oscar statuette made of gold-plated britannium on a black metal base, it is 13.5 “ tall, weighs 8.5 lbs • It depicts a knight rendered in Art Deco style holding a crusader’s sword standing on a reel of film with five spokes • The 5 spokes each represent the original branches of the Academy: Actors, Writers, Directors, Producers, and Technicians • Since 1983, approximately 50 Oscars are made each year by Chicago company R.S. Owens & Company • Each Oscar costs about $500 to make

History of the Oscars • Since 1950, Oscar winners nor their heirs may sell the statuettes without first offering to sell them back to the Academy for $1 • If a winner refuses to this stipulation, then the Academy keeps the statuette • Academy Awards not protected by this agreement have been sold in public auctions and private deals for six-figure sums • Michael Jackson bought the Gone With The Wind Best Picture Oscar at auction for $1.54M in 1999 • Although Oscar sales transactions have been successful, some buyers have subsequently returned the statuettes to the Academy, which keeps them in its treasury

Current Oscars • Ceremony costs > $21M • $260,000 nominees’ luncheon • $45,000 Oscar statuettes • $25,000 actual red carpet • $15,000 - $25,000 host fees • $75M broadcast rights paid by Walt Disney Company

Oscar Fashion Grace Kelly 1955 Academy Awards Best Actress for The Country Girl Dress cost $4,000 in 1955, roughly translates to $35,000 in 2014 Most expensive dress worn to the Oscars

The Red Carpet 2014 Red Carpet

The Host • Ellen Degeneres • “Charming, but safe” • Selfie – shut down Twitter • 3.3M Re-tweets, 1.8M Favorites • Pizza delivery • $1,000 tip

And the Oscar Goes to… • Best Supporting Actor Nominees • Barkhad Abdi, Captain Phillips • Bradley Cooper, American Hustle • Michael Fassbender, 12 Years a Slave • Jonah Hill, The Wolf of Wall Street • Jared Leto, Dallas Buyers Club

And the Oscar Goes to… • Best Supporting Actress Nominees • Sally Hawkins, Blue Jasmine • Jennifer Lawrence, American Hustle • LupitaNyong’o, 12 Years a Slave • Julia Roberts, Osage County • June Squibb, Nebraska

And the Oscar Goes to… • Best Actress Nominees • Amy Adams, American Hustle • Cate Blanchett, Blue Jasmine • Sandra Bullock, Gravity • Judi Dench, Philomena • Meryl Streep, Osage County

And the Oscar Goes to… • Best Actor Nominees • Christian Bale, American Hustle • Bruce Dern, Nebraska • Leonardo DiCaprio, The Wolf of Wall Street • ChiwetelEjiofor, 12 Years a Slave • Matthew McConaughey, Dallas Buyers Club

And the Oscar Goes to… • Best Director Nominees • David O. Russell, American Hustle • Alfonso Cuaron, Gravity • Alexander Payne, Nebraska • Steve McQueen, 12 Years a Slave • Martin Scorsese, The Wolf of Wall Street

And the Oscar Goes to… • Best Picture Nominees • American Hustle • Captain Phillips • Dallas Buyers Club • Gravity • Her • Nebraska • Philomena • 12 Years a Slave • The Wolf of Wall Street

Oscar vs. Super Bowl • Academy Awards touted as the Super Bowl for women • Number of viewers • Super Bowl 111 Million • Academy Awards 44 Million • Cost of a 30 second ad • Super Bowl $4 Million • Academy Awards $2 Million

Academy Awards Ads • Pepsi • Lipton Tea • Snickers • AARP • Dove

Oscars and Super Bowl Comparison Super Bowl Oscars 1st Oscars Held in 1929 Attendance: 250 Ticket Price: $5 1st Winner: Best Picture - Wings • 1st Super Bowl • Held in 1967 • Attendance: 61,946 • Ticket Price: $10 • 1st Winner: Green Bay Packers

Oscars and Super Bowl Comparison • The Cost of Hype • $4M for 30 second ad break even point: • Snickers would have to sell 8,439,208 candy bars • Bridgestone would have to sell 398,208 tires • Sketchers would have to sell 273,787 pair of shoes • Makes the $2M cost for Oscar ad downright cheap!

Oscars and Super Bowl Comparison • The Cost of Victory • NFL spends $1,125,000 each year for Super Bowl championship rings (150 rings per team) • $750,000 to the winning team • $375,000 to the losers • Academy Award winners will get a 20% boost in pay for their next film • Oscar Goodie Bags worth $47,802 each • $12,000 trip to Australia • $4,000 weight loss retreat • $1,800 membership to luxury lounge at Heathrow airport • $ 600 acupuncture

Oscars and Super Bowl Comparison • The Cost of Disaster • With so much money spent on events, the cost to postpone on cancel would be astronomical • Super Bowl never been cancelled • The Oscars have been postponed 3 times • Flooding • Martin Luther King, Jr assassination • Attempted assassination of Ronald Reagan

Oscars and Super Bowl Comparison • The Cost of Bets • Las Vegas sports books 183 total wagers valued at $87.5 Million • In 2009, $41 Million was wagered in Vegas on Slumdog Millionaire winning Best Picture

Oscars and Super Bowl Comparison • These television events aren’t just about excellence in football or film • They are multi-million dollar entities that flood the economy with cash • From modest beginnings, they have definitely become two major financial happenings that we can look forward to every year

History of the Oscars

History of the Oscars

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